Publicising a FOSS project
Some years ago, when journalists made the switch to public relations, it was generally the case that their vocabulary underwent a dramatic switch.
These days when it happens there is little change, simply because most journalists already sound like PR machines.
Joe "Zonker" Brockmeier, the senior manager for community relations at the "mixed source company ", Novell, spoke at the Australian national Linux conference today, outlining how, in his opinion, free and open source software projects should be promoted.
To a large extent he works with the OpenSUSE project, Novell's community distribution, but he also does work for other Novell projects such as Mono, the attempt by GNOME co-founder and Novell vice-president Miguel de Icaza to create an open source version of Microsoft's .NET development framework.
Brockmeier's approach to publicity, sadly, mirrored outdated thinking predicated on stereotypes -
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