Unity has proved to be the opposite of its name, sharply dividing the Ubuntu user community, many of whom appear to have started looking for alternatives. If one looks at a couple of recent releases, there appear to be two distinct approaches.
Some, like openSUSE, have chosen to implement GNOME 3 and jazz it up as well. openSUSE is the community distribution run by SUSE Linux and serves as a gateway for changes to the enterprise distribution, SUSE Enterprise Linux.
The way openSUSE has implemented GNOME 3 is reminiscent of its past. When SUSE was a German company, it used KDE as its default desktop and did not merely implement the stock KDE; the desktop was nicely designed, changed a bit here and there to look very polished, and a number of very individualistic touches were added. At that time, GNOME was not adorned in any way by SUSE; the stock GNOME was all one would get.
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