Google's About-To-Launch Android One Smartphones Could Further Its Dominance In Emerging Markets
Google will reveal the first of its series of low-cost phones under the much-awaited Android One, an initiative through which it provides a key set of references for hardware to help device manufacturers make low-cost phones. The phones will be unveiled by Sundar Pichai, Google’s SVP of Android, Chrome & Apps in New Delhi on Sept 15.
India is a natural launching ground for the platform that Google eventually wants to take to other economies. The country is the world’s fastest-growing smartphone market where millions of users are making the transition from low-end feature phones to more sophisticated devices. This market opportunity in India and other emerging economies is widely referred to as the ‘next billion’.
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