With Android One, Google puts itself firmly back in the OS' driving seat
Under Android One, Google has developed its reference hardware designs — meaning OEMs no longer have to develop and test their own smartphones; they just pick up Google's ready-to-wear versions and get manufacturing. Google already has three local Indian smartphone makers signed up to do just that — Karbonn, Spice, and Micromax — all soon be be selling Google-designed, Android One-powered devices for around $100.
Android One uses a stock version of Android, as seen on its Nexus products — meaning no UI customisation is possible — but Google has graciously offered to let OEMs and mobile operators add their own apps to handsets running the OS. The operators don't seem to mind the disintermediation much, and have teamed up with Google to launch Android One mobile plans to coincide with the launch of the new phones.
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