Is Your Small Business Website Like a Bad First Date?
Open source platforms like Drupal and WordPress provide a backend framework that small businesses can use to build and customize their websites while managing key functions like registration, system administration, layout and RSS. Users can also create their own modules to enable new functions or change the website's look and feel.
Smaller companies can use open source content management systems (CMS) to reduce or eliminate the need for coding while delivering rich media online, including text, graphics, video and audio. They can use open source assets to create responsive design sites that optimize content for viewing across multiple device types, including smartphones, tablets and laptops, while eliminating the need to scroll from side to side.
With open source tools available to help small businesses establish an online presence with robust front and backend functions quickly and affordably, there's never been a better time to focus on content excellence. And the best way to do that is to concentrate on the customer. Engage with your target customers and find out what they value the most. Use that information to develop your content, and speak directly to your customers' needs.
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