Not so fast, open standards!
There are however some hiccups with vendor lock-in, in cloud computing or elsewhere. It just hasn’t disappeared. The lock-in still exists through proprietary or otherwise unimplementable file formats; through undocumented protocols and weak or non existent reversibility clauses. Vendor lock-in has not gone away, it has become more subtle by moving up the ladder. If your entire business processes are hosted and run by a cloud service provider there may be some good reasons for you to have made that choice; but the day the need for another provider or another platform is felt the real test will be to know if it is possible to back up your data and processes and rebuild them elsewhere and in a different way. That’s an area where open standards could really help and will play an increasing role. Another area where open standards are still contentious is multimedia: remember what happened to Mozilla in 2015 when they chose to embed proprietary, DRM-riddled codecs because of industry pressure.
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