Novell feels "passionate" about Linux
If you ask any Novell Inc. watcher to rate the software vendor's abilities, the chances are that observer will give the company a low grade for marketing. Novell has struggled with how to position its products for years and now hopes it's finally on the right track with a new focus for its Suse Linux distribution.
"We've underperformed in marketing; I accept that," said John Dragoon, senior vice president and chief marketing officer at Novell. "We're going to be a little more focused and more passionate."
Novell executives provided a general update on Suse Tuesday at the LinuxWorld conference in San Francisco. Suse faces off against rival Red Hat Inc.'s Linux distribution at the server level, but which company will be a major Linux provider on the desktop is up for grabs.
Dragoon hopes Novell's new tagline for Suse, "Your Linux is ready," will strike a chord with users concerned about the open-source operating system's performance, reliability, security, usability and support. The vendor released Suse Linux Enterprise Server 10 (SLES 10) and Suse Linux Enterprise Desktop 10 (SLED 10) last month.
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