Products and Projects: What’s in a Name?
What makes a good open source project name, and what makes a good name for a product, or even a feature within a product? And, does it really matter in the world of open source software? From what I have seen, it matters a lot. In fact, poor understanding of technology naming nuances may impede the uptake of open source software.
Being a geek with a penchant for elocution, I have worked as a product manager, a product marketing manager. and an advanced technical trainer. These different roles have allowed me to examine the cultural and social aspects of product naming, and–more recently–of project naming. My best recent teacher in this area is Guy Lunardi, product manager for SUSE Linux Enterprise Desktop, although I don’t think that Guy knows how invaluable his occasional explanations and clarifications have been for me on this specific topic (or technology in general, for that matter). What have my interactions in software naming shown me? Let’s start with the names of open source projects.
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