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Note to Mozilla: Guilt is not a business model

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lthough people often contribute to charities because "it's the right thing to do," they rarely give to businesses on this basis. That's why it's strange to see industries turn to "guilt trips as business models," as GigaOm's Matthew Ingram terms newspapers' recent business-model experiments.

The news media and its apologists talk about the importance of funding an independent media, as if it were a charity that we are somehow morally bound to support.

It's not.

News is a business, and normal business rules apply – which is why Jeff Jarvis, noted author and associate professor of City University of New York's Graduate School of Journalism, takes the apologists to task with his "rules for business models," which apply to news media and, really, to all businesses.

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