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Seinfeld & Gates: Was this ad supposed to be funny?

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Microsoft

The long-awaited $300 million ad campaign that Microsoft launched to counter Apple’s successful “I’m a Mac, I’m a PC” campaign aired during the Thursday night kickoff to the NFL season. Did you see it? I missed it on TV but caught it on YouTube.

I don’t get it. And seeing how the punchline was, ummm, Bill Gates adjusting his shorts, I don’t think I want to get it.

Check out the commercial and tell me if I’m wrong here. For 90 seconds, it’s two middle-aged guys in a discount shoe store at the mall, talking about, well, discount shoes. And, don’t forget the gratuitous subtitles for the Spanish-speaking onlookers. What’s that all about?

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re: Commercial

Wow, is that how Bill's going to spend his time now, doing TV commercials that suck? Man I wish I could get a gig like that.

I guess the funny part is supposed to be either one of those rich guys shopping for themselves in a mall (boy was that hilarious).

Also, what part of the commercial was supposed to convince me that Vista doesn't suck?

re: Commercial

It was pretty stupid. It wasn't even funny. What does any of it have to do with computers? Normal humans, like my parents who don't know who Gates is, would almost think it's a shoe commercial.

Or perhaps that's the gimmick - just to get the whole world talking about how stupid or wtf their commercial is.

re: Commercial

Obviously, Bill Gates has bought Shoe Circus Smile

It seems that Microsoft think that cryptic commercials are good. Where as Apple just do commercials that say Microsoft is crap. I wonder which one consumers get more?

Bring back the IBM linux ads!

OK, so not Microsoft, or Bill gates related, but I liked those ads which got people interested.

To me this is the second ad campaign which failed the 'get the facts' got more people asking so what is this linux and why is microsoft competing with it?
(Well everyone i know vaguely interested in or working in IT were asking that)

I just don't get it.
Why it even had Bill in is beyond me (thought he good as quit Microsoft anyway) unless he wants to get his face on tv even more...
But surely there's a cheaper way to get personal air time when you're that rich?

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